书籍目录

第一章酒店餐饮管理的基本问题

Chapter 1Basic Issues of Food and Beverage Management in Hotels第一节酒店餐饮管理的特点与要求/1

Characteristics and Requirements of Food and Beverage Management第二节酒店餐饮市场分析与创新发展/6

Food and Beverage Market Analysis and Innovation第三节酒店餐饮组织与员工管理/19

Food and Beverage Organization and Staff Management

35

第二章酒店餐饮管理的前期决策

Chapter 2Preliminary Decisionmaking of Food and Beverage Management第一节餐饮设施规划设计/35

Planning and Design for Food and Beverage Facilities第二节酒店餐饮经营决策/45

Food and Beverage Operation Decisionmaking第三节酒店餐饮菜单决策/53

Menu Decision-making

61

第三章酒店餐饮采供业务管理

Chapter 3Purchasing and Delivery of Food and Beverage Operation第一节餐饮原料采购管理/61

Purchasing Management for Food and Beverage Materials第二节餐饮原料验收管理/67

Check and Acceptance for Food and Beverage Materials第三节餐饮食品仓库管理/74

Inventory Management for Food and Beverage Materials

82

第四章酒店餐饮厨房业务管理

Chapter 4Kitchen Operation and Management第一节酒店厨房基础管理/82

Basic Management for Hotel Kitchens第二节酒店菜点质量控制/92

Quality Control for Dishes第三节酒店菜点研发管理/97

Research and Development Management for Dishes目录

104

第五章酒店餐饮产品管理实务

Chapter 5Food and Beverage Product Management Practices第一节酒店餐饮基本产品管理/104

Daily Product Management for Food and Beverage第二节酒店宴会产品管理/116

Banquet Product Management 第三节酒店餐饮酒吧产品管理/131

Pub Product Management

143

第六章酒店餐饮服务品质管理

Chapter 6Food and Beverage Service Quality Management第一节餐饮服务规范设计/143

Specification Design for Food and Beverage Service第二节餐饮服务现场控制/150

Onsite Control for Food and Beverage Service第三节餐饮服务品质评价/156

Quality Assessment for Food and Beverage Service

167

第七章酒店餐饮营销策略管理

Chapter 7Food and Beverage Marketing Strategies Management第一节餐饮常规推销策略/167

Traditional Sales Promotion for Food and Beverage第二节餐饮专项活动促销/178

Special Campaign Promotion for Food and Beverage第三节餐饮口碑营销策略/191

Oral Marketing Tactics of Food and Beverage

202

第八章酒店餐饮安全业务管理

Chapter 8Food and Beverage Safety Management第一节酒店餐饮卫生管理/202

Sanitary Management for Food and Beverage in Hotels第二节酒店食品安全管理/207

Food Safety Management in Hotels第三节餐饮安全事故管理/214

Trouble Management for Safety of Food and Beverage Management

226

第九章酒店餐饮经营效益管理

Chapter 9Food and Beverage Benefit Management第一节酒店餐饮预算管理/226

Budget Management of Food and Beverage第二节餐饮收入与成本管理/236

Revenue and Cost Management of Food and Beverage第三节餐饮经营效益分析/252

Benefit Analysis of Food and Beverage

264

本课程阅读推荐

Reading Recommendation

266

参考文献

References