书籍目录

Chapter 1　Introduction /001

Section 1　What Is Tourism? /002

Section 2　Tourism Activity and Tourism Economic

Activity /008

Section 3　Formation of Tourism Economics /016

Chapter 2　Tourism Demand /023

Section 1　Complexity of Tourism Demand /024

Section 2　Measuring Tourism Demand /027

Section 3　A Model of Maximum Utility for a Tourist /032

Section 4　Principles of Tourism Demand /036

Chapter 3　Supply of Tourism /045

Section 1　An Introduction to Tourism Enterprises /046

Section 2　Tourism Attractions /052

Section 3　Airlines /061

Section 4　Accommodations /069

Section 5　Tourism Intermediaries /074

Section 6　Tourism Destinations /080

Chapter 4　Tourism Market Mechanism /085

Section 1　Contradiction Between Tourism Supply and

Tourism Demand /086

Section 2　Pricing Tourism Services /088

Section 3　Fluctuation of Tourism Market /093

Section 4　Competitiveness of Tourism Destinations /098

Chapter 5　SCP Analysis of Tourism Industry /109

Section 1　An Introduction to Industrial Organization Theory /110

Section 2　Market Structure of Tourism Industry /116

Section 3　A General Discussion about Market Behaviors /125

Section 4　Market Behaviors of Tourism Firms /136

Section 5　A General Discussion about Market Performance /141

Section 6　Market Performance of Tourism Industry /147

Chapter 6　Government Roles in Tourism Development /155

Section 1　Market Failure and Economic Functions of

Government /156

Section 2　Chinese Characteristics of Government Involvement

in Tourism Economy /159

Section 3　Tourism Industry Public Policy /165

Section 4　Tourism Industry Management /169

Chapter 7　Accounting of Tourism Firms and Economic Impact

of Tourism /175

Section 1　CVP Analysis of Tourism Firms /176

Section 2　Financial Reporting and Analysis of Tourism Firms /183

Section 3　International Comparisons of Tourism in GDP /190

Section 4　Tourism Multipliers /196

Section 5　Tourism Investment and Employment /200

Section 6　Measurement on Economic Influence of Tourism

Activities /206

References /212

词汇表 /214